The Diesel company was originally formed in Molvena, Italy, in 1978. The range of clothing and apparel is firmly aimed at the 18-35 age market, where as the diesel eyewear collection reaches out to a far wider range of fashion conscious spectacle wearers.
The Diesel eyewear range differs from many other eyewear ranges in that nearly all the models are unisex. The 2008 diesel eyewear range lives up to the company slogan "for successful living" in that each model is designed to be lightweight, durable and fashionable.
As with all Diesel Spectacle frames and Diesel sunglasses, each model comes with its own Diesel Spectacle case and Diesel lens cleaning cloth. This is without doubt one of the best value brands on the market today.